January Sales! You can’t turn on the TV or open a newspaper without seeing an advert for a sale, but are you getting the great deal you think you are with your money-off deal? Perhaps not.

The January Sales are an institution for some, with customers queuing up from silly-o-clock in the morning on Boxing Day to pick up the first of the discounted deals. For larger purchases, such as carpets, flooring and other such home improvements, stores will discount by shocking numbers that really grab your attention: 50% off, 60% off, and sometimes even more. When you consider the large amount of investment you’re making compared to every-day purchases, these savings may seem vast – but all may not be as it seems.

Beware the tricks of the trade

Those who work in retail are often keen to share some ‘tricks of the trade’ that swiftly prove sales aren’t always all they’re cracked up to be, and to some degree, that’s understandable – after all, businesses have to make money to survive. Scratching the surface into these offers though soon proves some clever retail tactics. In order to claim a monetary saving on a product, a retailer must have offered it at a higher price to then state that customers can save a percentage. There aren’t any legal guidelines on this though, so it could only have been for a day! Some retailers inflate their prices for a week or so during quieter periods, or for a few weeks beforehand so that customers recognise the saving being made.

It’s impossible to buy flooring for less – all year round!

The real trick to sales shopping is to avoid it altogether and instead to shop somewhere that offers unbeatable value all year round. That’s why you won’t see offers and discounts from Frank’s The Flooring Store in January or at any other time – because our prices, products and service are unrivalled 365 days a year! Why not challenge us? Bring your flooring quotation to us and we will beat it or we will give you the flooring free. 100% guaranteed. That’s why it’s impossible to buy flooring for less, anywhere!

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